Sales Training Resource
Everything you need to confidently sell Lloyd wines at Total Wine & More. Sales-ready information and clear talking points for Lloyd Cellars wines.
Use Lloyd when customers are looking for:
Salesperson shorthand:
“Same winemaker behind some of the most loved California Chardonnays ever – these are his personal labels.”
What it tastes like
Why it matters
Why customers recognize it
What to say on the floor
AllChard — Easygoing, fruit-forward
AllChard Reserve — Richer, more layered
69 Miles — Bright, coastal, fresh
Rock View — Textured, vineyard-driven
Lloyd Chardonnay — Classic, balanced, flagship
Available for download and sharing: